As we all know, online buyers are very keen on buying from stores that offer same day or next day delivery. Why do eCommerce store owners need customer order fulfillment? More than seventy per cent of buyers opine that delivery is one of the most important factors they consider while shopping online. About one-third of shoppers abandon a cart when delivery takes more than a week. The lion’s share of consumers is in the habit of checking the order tracking page now and again right after leaving the checkout page. Therefore, eCommerce customer order fulfillment is a must for all retailers to reduce the shipping time and allow products to reach customers on or before the specified time, ensuring the absence of delayed delivery.
Understanding eCommerce Customer Order Fulfillment
Fulfilment is an eCommerce process where storage, packing and shipping, returns and exchange of orders get implemented in an orderly manner. Ecommerce customer order fulfillment begins when the customer leaves the payment page and ends when online stores deliver their product order. Order fulfilment includes returns, exchange and reimbursement as well. A fulfilment centre is a hub for implementing the entire logistics processes required to deliver products. In other words, it is synonymous with the order fulfilment process. The ecommerce fulfillment centres store the products in a fulfilment centre where a customer orders products, which are picked from the inventory and shipped directly from the e fulfillment service centre. The establishment of fulfilment centres in strategic centres across a country facilitates quick delivery of products to all customers irrespective of their location. Online stores can ship products from the fulfilment centres nearest to the customer location and speed up the delivery process.
Steps in Optimising Order fulfilment
Now that we have understood the concept of eCommerce order fulfilment, we shall go straight to the steps in optimising the order fulfillment process. We have listed the different stages during fulfilling order delivery for eCommerce customers.
The first step in eCommerce order fulfilment is storage and warehousing for products. Warehousing is the process of storing the products properly for easy availability. It allows you to hold products in one single place for hassle-free shipping. Further, it helps easy inventory tracking and eases any difficulty in the order fulfilment process. A quick and cost-effective order processing; easy access to products is a must. The fulfillment management process gets optimised while streamlining order receipt, order processing and shipping operations. Warehousing lets proper storage of products to facilitate fast processing of orders while keeping track of all product inventory most profitably.
2. Inventory Management
The next step in optimising customer order fulfillment is inventory management. Inventory management deals with stock-keeping, selling and tracking stock levels. It is also easy to update products and, if anything goes out of stock, it gets replenished quickly. Also, fulfilment centres can maintain reorder points when the inventory (applicable for each product) reaches a specific level. Inventory management allows safe stock of products and facilitates to meet rising customer demands. Besides, it helps identify slow and fast-moving products that place the latter in optimal locations. It further streamlines order fulfilment by keeping the cost and time factor under control.
3. Order Management
Order management is an essential step for optimising order processing. It enables the management of all orders received from an online store. With efficient order management, online store businesses can ensure perfect order processing. When online stores adopt automated order management, it gets updated with all other systems and reflects the inventory in real-time. In addition to this, it increases the order processing efficiency and transparency in the customer order fulfillment process. Also, when there is a sudden surge in customer demands, an automated order management system helps a lot as manually updating can become tiresome and may cause errors if done in a hurry.
4. Picking and Packing
The very next in optimising eCommerce fulfilment is order picking and packing. Once an order is received, the shipping and logistics department pick products and pack orders. After picking up products from warehouses, proper packaging is done, depending on the nature of the products. It is then labelled with the necessary information to facilitate easy shipping. Picking and packaging is a process that requires much care and attention that there is no ambiguity regarding the address or it should help easy delivery of goods to the right customer. Further, if the packaging is not proper, it can damage products and lead to a bad customer experience and often results in returns happened due to careless, avoidable mistakes. As said earlier, large online stores operate fulfilment centres across every strategic location within a country and, customer order fulfillment and shipping get implemented right from these centres.
5. Shipping of Products
The final and most vital part of optimising order fulfilment is the shipment of customer orders. Once picking and packaging are over, shipping starts from the warehouse or hub to take the products to their delivery destination based on the type of shipping opted by customers. The shipping department ensures that the products are delivered promptly, on time as specified. Most shipping companies provide automated order status tracking on all types of shipping to keep track of the delivery to customers. Online stores use reliable platforms that integrate with several shipping carriers to get real-time rates.
E-Fulfilment and shipping services from Boorna.com
Boorna.com is one of the most advanced platforms for shipping eCommerce orders through e-Fulfilment. At boorna.com, every operation is automated and with the help of customer order fulfillment centres established throughout the strategic locations in Europe. We provide live shipping rates while comparing rates from well-established courier companies to offer the lowest quote on shipping orders.
We also have a storage facility catering to eCommerce delivery that our fulfilment centres never run out of inventory. Boorna.com helps online store business owners streamline the eCommerce customer order fulfillment process, from warehousing to shipping. Partner with boorna e-fulfilment solutions to optimise the order management process at an affordable cost!