Shipping is one of the most crucial components of your eCommerce business. Spending too much money on shipping is not a good sign for any online store. Nine times out of ten, high shipping costs results in cart abandonment. It also forms the most substantial part of expenses for eCommerce business, particularly; those manufacturers who sell products to customers directly. High shipping cost is detrimental to the bottom line besides influencing customer service quality. The rise in shipping cost poses grave consequences and, the rate of conversions becomes low and, in the end, affects the returns. To make customers happy and augment the business, eCommerce stores should partner with the shipping companies that offer cheap parcel shipping. Most direct-to-consumer stores keep customers happy through shipping strategies- for example, free shipping.
This type of promotion and incentive bring conversions and reduce cart abandonment. However, it may not be possible to ship products free of cost; always. Under such instances, eCommerce business owners have to find solutions for affordable shipping. Fret not; we shall deal with a few of the most pragmatic remedies to reduce shipping costs and take advantage of the cheapest package delivery service for eCommerce businesses. Let’s break down each of the solutions here.
1. Establish Fulfilment Networks
Your online store caters to a wide range of customers spread across several regions and nations. As we all know, the distance between customer location and warehouse/fulfilment centres influences the rates and hence affects the objective of offering cheap parcel shipping services. A business has to bear exorbitant rates when the delivery location is far from the logistics hubs. Ultimately, this cost gets passed on to customers. If eCommerce businesses rely on multiple fulfilment centres spread across different prominent regions within a country, they can reduce shipping costs while taking the burden away from customers. Also, it is possible to provide express transport for eCommerce deliveries at low costs as businesses can ship from a fulfilment centre or a hub nearest to the customer location. These multiple distribution networks fulfilment centres worldwide give customers access to cheap international parcel delivery services while businesses prevent customer churn from high shipping costs.
2. Reduce Package Weight
Most shipping service providers arrive at shipping costs based on volumetric weight. Like the distance between fulfilment centres and customer location, the package density also determines the shipping rates compared to flat rate shipping where weight, size or shape of items shipped does not affect shipping costs. When the shipping rate is dependent on volumetric weight, the size of a package influences the cost and impacts cheap parcel shipping strategies. For instance, if you use big boxes for light-weight products, the customers have to pay more because volumetric weight is high. Therefore, the packages should be as per the size and shape of the products ordered to avoid paying unnecessary expenses on shipping. Always use boxes of ideal sizes based on the size of the items inside. Avoid packaging mistakes, another prominent reason for high shipping costs. Use small boxes for small items and vice versa to ensure shipment products fit perfectly inside the package. It is easy to avoid these packaging issues; eventually, businesses can provide cheap parcel shipping for their customers.
3. Get Prepaid Shipping
The eCommerce business owners certainly want to minimise the cost of shipping and the resultant burden on customers; why not try prepaid shipping if cheap parcel shipping is a business strategy? In most cases, while opting for prepaid shipping, most logistics services offer discount rates. Pay upfront for a particular period to reduce the shipping cost and, both eCommerce owners and customers can make the most of it. Prepaid shipping is ideal where shipping rates get determined in advance and when a business sends similar package weights regularly. While using prepaid shipping, the likelihood of making enhanced sales is high and witness a spike in average order values. It improves customer experience, which is another surefire way to ensure repeat sales. Prepaid shipping saves the business from losing customers, augment sales and offer profitable returns down the line. It works for eCommerce businesses to send similar packages for a regular period and, hence cheap parcel shipping becomes a reality!
Shipping for eCommerce businesses from boorna.com
Want to ship products for your B2B eCommerce or B2C online store at a low cost? Get it implemented through boorna.com. We offer eCommerce delivery solutions, storage, pallet delivery, e-fulfilment from warehouses located across Europe. We use a very advanced live shipping calculator for receiving the lowest quotes. Shippers get price comparisons and access the lowest price quote based on the conditions prevailing in the market. Boorna Freight Solutions offer express transport, full truckload service, less than truckload transport while ensuring cheap parcel shipping and affordable pallet delivery. Book your loads through boorna.com and take advantage of the versatile shipment delivery platform that offers real-time tracking, electronic proof of delivery, 24/7 customer service and many more to keep both businesses and their customers satisfied!